In recent years, Glasgow has consolidated its reputation as an international centre for the arts, culture and sports. Long a shining example of imperial and Edwardian splendour – with Kelvingrove Gallery and Rennie Mackintosh’s Glasgow School of Art among its famous landmarks – it was European City of Culture in 1999 and hosts the Commonwealth Games in 2014. Architecturally too, the city is undergoing a resurgence, with striking developments such as Glasgow Science Centre and the Clyde Auditorium.

With four million visitors a year contributing £1bn and 55,000 jobs, Glasgow City Council is keenly aware of the importance of its visitor economy. Applied Information Group was engaged to create a major city-wide pedestrian wayfinding system comprising 149 signs – map-based information signs and fingerpointers – with a further 76 information posters placed in free-standing advertising units. AIG produced a 15 sq km pedestrian master map of the City Centre and West End, highlighting 250 local landmarks and visitor destinations. The sign product range was custom-designed specially for Glasgow by Lacock Gullam.

The scheme is funded and maintained by Adshel/Clear Channel, the global outdoor media company which has supported a number of innovative city wayfinding schemes including Bristol Legible City.