Dynamo London poses the question “why didn't I do that?” and acts as a forum for users to upload other interactive designers’ work, which can then be discussed and rated. Garrett hopes the site will take in projects beyond the Net to include installations, interactives and sound design. “The site is intended to be a showcase, only instead of uploading your own stuff and saying ‘Isn't this great?’, it takes a more altruistic approach by allowing people to pick up on other work", says Garrett.

Focused on the professional industry, the site uses a triple-rating system, covering aesthetic, technical and effectiveness measures. The site’s simple structure and clear navigation allows any user to upload projects, make comments, and supplement text.