• Think before you act, do a little more than is required and keep it simple.

How we use our skills

• Dealing with complexity – urban and information design methods
• Working with words and images – editorial and graphic design skills and experience
• Thinking in journeys – design techniques focused on users
• Thinking about people – researching what people do, not what we think they do
• Ideas and telling stories – communication and production skills
• Collaborating – finding the best people to work with
• Working with atoms – making brochures, books, signs, exhibitions, anything
• Working with bits – making software and interfaces, things that move
• Making budgets fit – being innovative and managing projects well
• Making things last – thinking of the future
• Getting things done – experience to produce as well as direct
• Making the case – evidence-based and commercially aware